Funders all want us to now do both live and digital programming, so how do we do both with the same resources, and how do we create new revenue streams from digital? Digital has been an effective way to increase social media followers, but with low-to-no associated revenue thus far to offset the new activities. Join us and learn from presenters who have experimented with monetization over the past year in the digital realm. They will share with us what has worked, what hasn’t, and their recommended strategies on how to generate revenue from digital performances.
Questions that will be covered include:
- How do you move from free to ticketed in the digital realm?
- Will audiences continue to want both methods of programming now that live performances are back?
Even though the speakers are from the performing arts, much can be applied to visual arts programming as well.